#Background
American Innovative Technologies is a popular startup. It was then on the lookout to establish its brand and its online presence. The brand identity package was preferred by the client.
It was in need of a logo, business cards and a letter head for their office needs. Along with these it needed a fast responsive website to present their brand online.
#Process
This project first focused on the logo and the choice of colour. The logo should be reminiscent of the american colours, but independent enough - and at the same time neutral in not committing to a particular theme. In the course of the iterations, the final design emerged as below.
After the logo and color scheme were finalised, first low fidelity, then high fidelity prototypes were created, the latter with the help of InVision. With InVision, you can quickly turn static images into prototypes, share them and get direct feedback. Prototypes are an important tool in the design process to get an early feel for the design and the user experience. The final prototype went through several revisions, but in the end provided a solid foundation to begin front-end work.
Due to the wide range of content to be presented along with good ability to customise the content, Bootstrap v3 was chosen as the front-end framework, wordpress/PHP for the back-end.
#Result
Amerinntech solves the problems with a modern Flat 2.0 design, restrained background colors and an immediate possibility to try out the platform on the start page. For the items and buttons, I choose to have dark colors in order to give the otherwise minimalist design a bit of "fresh" look. Thanks to Bootstrap, the website is displayed in a proper way on all end devices without losing any of its functionality.
